FAQ about Search Engine Marketing or (Pay-per-Click) Advertising

Q - Why should I pay the search engines to show my listing? I thought that the search engines like Google are free to use?

A- You are 100% right.  It is absolutely free to use Google to search for just about anything.  However,pay-per-click advertising enables your company to get listed on the top position of major search engines such as Google or Yahoo.  This is specially useful if your site does not rank naturally in the search engines for your key phrase, within the top 2 or 3 pages.

It is essential that your company gets listed at or near the top to drive traffic to your site. Many surveys of internet users have concluded that an average internet user scrolls through only 1.8 result pages during a search on Google.

Q - What if I don't get any leads from these advertisements?

A- If your company name or brand name is not known widely in your target market, a lot of window shoppers, onlookers and curious buyers will click on your ad. However, since you do not have their trust yet, they may not spend much time or buy in their first visit to your site.

You need to have a long term view for marketing. PPC ads are only a way to bring visitors to your website. Once they reach your website, you also need to have enough moolah or stickiness factors to attract, and retain the visitors to your site.

You might have to study your site statistics to analyze what the visitors are doing on your site, how they enter, when they exit, which pages are visited more often, and which pages do they spend the most time on. Then organize the site based on your findings.

Many times, a thorough study of the Landing Page, and the entire website is required to understand the customer behaviour, and make appropriate changes to have a higher conversion rate, and show a positive return on investment (ROI for SEM).

A performance report will be generated, which provides important statistics regarding the performance of your ad and your landing page.  If you are not getting any leads, changes will be made to the keywords and phrases chosen, the landing page, and maybe the entire website.  You have to be prepared to make PPC succeed for your website in the long run...

Q - What happens to my ads if the daily limit is met before the end of the day?

A – Once your daily limit has been met, your ad will stop appearing for that particular day. However, if you meet your daily spending limit almost every day, and well before the day ends, we will alert you, and recommend you to increase the limit, if you are able to generate sufficient enquiries, leads, and can justify the ROI.

Q - Can I stop the ads anytime, or is there any minimum contract period.

A- Yes.  There is no minimum contract period or time commitment.  You can terminate your ads anytime you wish.

1. What must I expect from a PPC campaign?

A PPC campaign will help generate leads for your online business via email inquiries, customer phone calls, form submissions and even online purchases.

PPC ads can be seen at the top, right or bottom of SERPs of search engines. Because of these features PPC enjoys certain advantages over the other forms of online advertising.

PPC is a very well organized and targeted campaign. You not only have all the control over keywords and phrases you want to use in your advertisement programs but also you are ensured that you get targeted and quality traffic to your website. PPC also equips you with tracking tools.

With PPC advertising, you also can earn good profits in a short span of time. Plus you will get complete data about the number of clicks that you have got on your website along with the money that you have earned.

2. How soon will I see results of my PPC campaign?

You can see results almost immediately. Within 5 to 7 business days after your campaigns have gone live in the search engines, you can expect to see increased traffic to your website.  To see an increase in your leads and conversions, it can take up to 3 months for a Pay Per Click campaign to be fully optimized.

The basic principle on which the success of PPC advertising services depends is choice of right keywords and the presentation of ad.

3. Is PPC right for my business?

PPC can help your business grow tremendously as it builds brand awareness. PPC Advertising is recommended for most types of product or service-oriented businesses, be it global or local. If you have a product that makes you a huge amount of money for every sale, you might want to advertise it with PPC.